Pantone has unveiled its colour of the year for 2018, naming Pantone 18-3838 Ultra Violet as its shade of choice. The blue-based purple has been chosen for its “provocative” and “thoughtful” hue, which nods to the “mysteries of the cosmos”, says Pantone.
“We are living in a time that requires inventiveness and imagination,” says Pantone Colour Institute executive director Leatrice Eiseman. “From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.”
The colour nods to the growing trend for wellness and spirituality, as purple-toned lighting is often used within meditation spaces. Pantone points out that the shade has also been used by musical icons and “symbols of counterculture” such as Prince, David Bowie, and Jimi Hendrix.
Ultra Violet takes over from last year’s colour greenery, a yellow-green shade chosen to represent “hope” during turbulent political and social times, says Pantone.
Pantone Colour of the Year has been running since 2000, and is based on current trends in entertainment, film, fashion, design, travel and lifestyle, as well as social and political conditions.
How to wear the colour of 2018 – Pantone’s Ultra Violet? Maxine Gordon gives us a few tips…
“Purple is a statement colour, in whatever guise. Ultra Violet conjures images of celestial skies and opulent fabrics. It has been a striking presence on the catwalk this year
and has been filtering through to the high street for autumn winter and will continue into the new year.
“Wear it solo in a top, blouse, jumper, dress or coat and it is a statement in its own right. It won’t need many friends: just some neutral companions in the shape of a pair of grey or black trousers, skirt or pair of tights.
“A long silver necklace would add a dressy note. If that all sounds a bit overwhelming, introduce it through a print. This won’t be hard to do come spring time when shades of purple will be in full bloom in floral dresses, shirts, and tops.