Zee Network Europe announces the launch of its first international 24 hours food and lifestyle channel ‘Living Foodz’. This niche lifestyle channel will specialise in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of exquisite adventure. Living Foodz will be UK’s first Indian food channel focusing on Foodtainment. The channel will be made available from Monday 26th March on Sky 835.
The audience will be taken on exhilarating food expeditions alongside eminent food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunaal Kapur, Rakhee Vaswani through their different shows. Essentially having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.
Commenting on the launch, Mr Amit Goenka, CEO – International Broadcast Business, Zee Network says: “Living Foodz will be the first Indian channel to address the mainstream British audiences apart from South Asian viewers. We have very contemporary content comprising of instructional cooking, travel related shows, celebrity shows and competitions to address the male, female and younger audiences interested in Indian food and lifestyle in the UK”.
Mr. Neeraj Dhingra, CEO-Europe, Zee Network adds: “Living Foodz will be the ultimate food & lifestyle destination for foodies who want to make quick, easy, balanced meals as well as learn about interesting world cuisines. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. And with the launch of Living Foodz we are set to redefine Indian food content in the minds of viewers”.
In order to connect with audiences, the channel will feature shows from food solutions to lifestyle experiences around food like:
Rocky and Mayur Food Xpress: Rocky & Mayur the awesome twosome get on the trail of the most exciting and incredible journey of their lives to discover India’s spiciest, most exotic, and expensive.
Chef on Wheels: Chef on Wheels goes back to where our fruits and veggies originate and meet the people behind it while discovering the places and stories unknown in this adventurous show Chef on Wheels with Chef Gautam Mehrishi.
Vickypedia-Taste Ka Encyclopaedia: Presenting Chef Vicky Ratnani as the master of International cooking in his show Vickypedia. Vicky takes you on a whirlwind tour of some of the most fabulous recipes across the world.
The Great Indian Rasoi: The most authentic ‘on the road’ exploratory food show is on Living Foodz with Chef Ranveer Brar.
Living Foodz will adopt a 360-degree approach to attract maximum eyeballs during the launch. Various mediums of promotion including outdoor, television and print, coupled with a robust digital and social media presence to engage with audiences at different touch points has been put in place. Living Foodz will also create various on ground and consumer connect initiatives to draw in a stronger resonance.